Markup Calculator
Calculate how much your selling price adds to your cost.
Result
Markup25.00%
- Unit cost
- $80.00
- Selling price
- $100.00
- Profit per unit
- $20.00
Markup measures the difference between price and cost relative to your cost. A price below cost produces a negative markup.
Calculated in your browser. Share links include the values you choose to share.
Formula
Markup (%) = (Selling price − Cost) ÷ Cost × 100
Worked example
An item costs $80 and sells for $100.
Profit is $20 per item; markup is 25.00%.
How to use
- Enter the complete unit cost.
- Enter the selling price, using the same treatment of tax.
- Calculate markup and compare it with the margin calculator.
Frequently asked questions
Does a 25% markup mean a 25% margin?
No. Adding 25% to cost gives a 20% margin on the selling price. The denominators are different.
How do I price from a target markup?
Multiply cost by 1 plus the markup expressed as a decimal. For a 25% markup, price = cost × 1.25.